Archive for the ‘product development’ Category

>NEW for December 2010, Ad-supported and paid-for HulloMail Applications

December 14, 2010 Leave a comment

>You will have received an email this week announcing some slight changes to our HulloMail applications, so we thought we would take this opportunity to provide you with a little more information.
We’re committed to providing a free service and to continue to do this, this week, we are introducing advertising to our popular Android, BlackBerry and iPhone applications.  The advertising is visual and not audio, and will be included in the central message list and the message detail screen on the Android and iPhone.  For the BlackBerry, the ads will only appear on the central message list due to the lack of a message detail screen.
We understand that not everyone wants advertising so we’re also introducing ad-free, paid-for versions of all our apps. These apps will contain no advertising and will be the first in-line to receive new features planned for 2011 such as enhanced group messaging, further personalisation options and message management tools.
The price of the ad-free app is £3.99, $6.99 or €5.49 for the year depending on your country, which is the equivalent of just pence or cents per week!
This week the ads will be turned-on automatically so to keep using the free service you don’t need to do anything.  If you have already decided that ads aren’t for you then you need to delete the current version of the app from your phone, search for HulloMail Smart Voicemail in your app store, purchase it and install in the usual way –  signing in with your normal account details.  You will notice that the paid-for, ad-free versions of the applications have a different icon.

Any problem you can find the answer in the FAQ section of the website or contact who are always happy to help.

>The History and Future of Voicemail

August 3, 2010 Leave a comment

>The History of Voicemail
Some of you may think that HulloMail invented voicemail however we can not take that crown!  While doing some research into the history of voicemail prior to taking part in the Future of Voicemail series with Mobile Industry Review last month, we came across some interesting facts about voicemail that we thought we would share.
Many people believe the father of voicemail was Gordon Matthews.  Gordon was born in 1936 in Tulsa, Oklahoma and was an American inventor and businessman and started one of the first companies which pioneered the commercialisation of voicemail, VMX.  However the first recorded inventor of this technology was a Stephan Boies of IBM which is documented five years before VMX was founded. Gordon however was granted the first voicemail patent in 1979 for his voicemail invention and sold the first system to 3M. Subsequent sales of the service were to corporations such as Kodak, American Express and Intel.
The History of HulloMail 
HulloMail, was formed in 2008, however our journey began back in 1999, when our CEO, on a flight back from Dublin, designed a web solution to allow his family to send him emails by simply using their phone. We believed consumers would benefit from having access to their email from any telephone.  We built a platform and signed up our first customer almost from day one.  Since these early days we have deployed our technology globally and have a wealth of experience in voice, video and related services. After years of working successfully alongside telco businesses, we realised that the services being demanded by consumers were not being addressed by operators because of the technology and feature focus inherent in these organisations. In 2006, we began to evolve our business model to address these consumer demands. This evolution has brought us to where we are today, a customer-led innovation business.
The Future of Voicemail
This has been a popular topic of late as consumers are demanding better voice messaging experiences that their new powerful devices can provide.  In order to get a broad perspective, Mobile Industry Review suggested a series of interviews with key stakeholders in the voice messaging eco-system to assess the future of this important feature which is somewhat taken for granted.  View the full series here 
Our CEO provides some great insights into the future of voicemail – check out what he has to say! 
Do you agree with these observations and comments, let us know your thoughts.  
Where do you see voicemail and voice messaging in 1, 5 or even 10 years time?

>HulloMail™ integrates I6NET’s VoiceXML technology to extend smart voicemail services

June 29, 2010 Leave a comment
Categories: press, product development

>HulloMail victorious at Red Herring Europe 100 Europe awards

June 2, 2010 Leave a comment


We’re pleased to announce we have been named a winner of the prestigious Red Herring100 Europe Awards; an award that is given to the top 100 private technologycompanies based in the EMEA region each year.
Accordingto Red Herring, technology industry executives, investors, and observers regardthe Red Herring 100 lists as an invaluable instrument to discover and advocatethe promising start-up businesses that will lead the next wave of disruptionand innovation.
Andy Munarriz, our founder and CEO, said: “To beacknowledged by the Red Herring 100 Awards for our innovation is amazing,particularly when you consider past winners of this accolade include the likesof Google, Yahoo!, Skype and Netscape. At HulloMail, we are focused on extending our voicemail and voicemessaging apps for BlackBerry, Android and iPhone to match our user’s needs, inaddition to expanding into new geographical regions. It’s an exciting time forour business and this award is great testament to the work the team has put into awakening the voicemail and voice messaging space.”
We launched HulloMail a year ago and are passionate about revolutionisingthe way people use voicemail by developing the most innovative anduser-friendly way to send, manage and share day-to-day voice communications. 

>Swine Flu? No, Feature-itis!

February 23, 2010 Leave a comment


Last week I attended a planning meeting, where I heard the term Feature-itis!  Not something you hear every day however it sparked a thought, could feature-itis indeed be the disease that culls numerous technology start-ups every year?

What’s Feature-itis?
Feature-itis is a disease that’s rife in technology start-ups, symptoms begin at an early stage and can be difficult to diagnose until it’s too late.  Many start-ups, in my experience, seem to begin around the idea/vision/capability of one person, this in itself is not a bad thing. We only need to think about the multi-million dollar empires built around Richard Branson’s and Sir Alan Sugar’s ideas and vision, for example.  However the problem starts when this vision does not follow the basic marketing principle of creating and delivering goods and services that meet and exceed the needs and wants of the consumer.  Creating a particularly acute case of Feature-itis as it means you are creating, building and deploying features, and in some cases products, that no clear demand has been established for.  

One of the first symptoms is when you hear phrases like ‘we can create/build/deliver that feature, so we should someone will want it, I would!”  These words are enough to strike fear straight to the heart of any crusader against this pandemic as it means the occurrence of a nasty symptom, that of ‘direction infection’, where the suffers lose direction in what they are building and who their target audience is. Recovery is possible although rare.

Is there a cure?
The good news is feature-itis is treatable with the right marketing intervention, although the path to recovery can be a rough one.  It’s critical that the marketing influence in these start-up organisations realises the symptoms of Feature-itis and intervenes quickly to avoid further infection.  
The development of new products/services/features needs to be assessed not only in terms of internal capability but also, and in some cases more importantly, in terms of end-user demand and established behaviours.

Critically, the question needs to be asked ‘does this development fit/compliment the organisation’s core proposition?’ if the answer to this question is No or at best maybe then market analysis should be conducted immediately and processes need to be developed to make sure a consumer/market need is identified before the product/feature is completed and presented to marketing to do something with. 


Even though the future for a start-up with Feature-itis is not always bright and can lead, at worst, ‘direction infection’, this is not always the case.  There are some instances were innovation has been disruptive enough to change behaviour, we only have to look at cases such as the iPhone, Twitter, MySpace etc.  Twitter and MySpace are especially good examples as they did not have the large brand backing that the iPhone did.  There is no doubt that there are exceptions to the rule, as with everything, however in order to avoid a Feature-itis outbreak in your start-up business you need to stock up on marketing expertise and vitamin C!