The Only Way is Old Street!
Forget silicon implants we’re talking Silicon Roundabout.
The Only Way is Old Street (often abbreviated to TOWIOS), is a reality mini-series based in and around the ‘Silicon Roundabout ‘ area of East London, famous for it’s vast concentration of innovative start-up companies. It shows real people in modified situations using HulloMail’s, multi-award winning, Smartvoicemail applications.
Episode one - The Illness. Jane has a few too many drinks with the girls. Waking up the next morning, feeling terrible – Jane realises that work will be a miracle that day but can’t face calling her boss, in case he picks up. She decides to use her HulloMail app to send a Hullo, a voicemail without making a call, to avoid a long conversation with her boss!
Episode two – The Goodbye. Andy has been dating Ally for a few months but following a chat with Chris in the pub realises that he doesn’t want a relationship. He decides he just can’t face the emotions of a break-up so sends a “goodbye’ Hullo, a voicemail without having to make the call.
Episode three – The Cancellation. Mike offers Chris the opportunity of great seats at the forthcoming Arsenal game, only problem is Chris has a long-standing arrangement with some other friends. He can’t face calling them all individually just for them to make him feel bad so decides to send a Hullo; a voicemail without having to make a call, that can be sent to multiple contacts at the same time. Problem solved!
Tell us what you think, view the series today: